Jennifer brings both agency and client experience to VAA. She has led her own marketing consulting business where she worked within an array of industries even touching some global markets. Her focus as VAA’s Marketing Director is to develop marketing strategies that propel VAA forward. She enjoys the challenge of strategic branding and determining the best way to engage the target market.

Making connections is at the center of everything Jennifer does. Whether working alongside clients or colleagues or mentoring a team member, she’s not only driven to do her best but to inspire others too. She believes leaders have an opportunity to make a real difference with their team, impacting their professional development and work experience.

Jennifer loves traveling, spending time with family and friends, and being active outdoors. She’s peddled 110 miles (with a 10,000-foot elevation gain) in the Rocky Mountains, and she’s also biked west to east across the entire state of Iowa. She’s a proud mom of four children, one of which is an active-duty military member.